This was one of the first places that caught my eye when I moved to Shoreditch. To be fair, it’s hard to miss the colourful display of mouth-watering food! It sits on Boxpark – an amazing concept that was new to me back then. It’s a large container with a bunch of food (but not only) pop-up venues.
Pop-ups are shops that open quickly in a temporary location and meant to operate for a short period of time – genius hun?! As an entrepreneur with a good idea (and some money), you get to give your business a try (with a smaller risk) and understand it’s public acceptance without investing too much.
And, what better place to have a pop-up than East London? This is where all newsworthy weird places happen! I’ve seen Oatmeal, Cereal and Cat Cafes (I know… weird!). Hell, they even have a tap water bar around here.
I’m not sure if Dum Dum Donutterie was ever a pop-up because it’s there for a while now or maybe its longevity is the result of its success. The place is clean and fresh. The staff is so likeable that I felt like coming back soon and all this is amplified by the popular product they sell.
Their doughnuts are displayed like an American version of a French Patisserie – I’m naming this an “American Patisserie”! My own definition of an American bakery with a tasteful feeling and presentation of French delicacies.
We were five, which in greedy terms and greedy way of thinking means: more food to try… yay!!! We had doughnuts with fruit jam, cinnamon roll, crème brûlée, chocolate ganache, peanut butter …you name it!
Like these flavours weren’t enough of a reason, Dum Dum’s also have a homemade feel to it and are baked instead of deep-fried (as tradition has it). It’s actually nice that for a change, you don’t get to feel that fatty after taste from the oil.
I love the “remake of a world-favourite” concept on a healthier but just as good version. It’s a smart selling point for both the health freaks and the sweet tooth (Worked for me. I took the bait as quick as the dumbest goldfish!).
But not everything is a bed of roses. It will take you just one bite in the luxurious fillings and frostings to sense the amount of sugar you’re ingesting. And just like that… the healthy theory dies!
With that said, Dum dum ‘s are worth a try. They do have amazing flavour and are slightly healthier, but this is definitely not a free pass to go wild and eat them uncontrollably! I won’t be taken into account for you getting fat!
I would say, skip the typical doughnuts and try something different with a reasonable sweet balance (No crème brûlée!!). To be fair, I don’t know much about doughnuts so feel free to step in and help me with this.
Where can we have the best doughnuts of London?